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Lecture1:TheConsumer’sSecretWeapon

Inourdailylives,weareallconsumers.Whenourrightsareinfringedupon,howshouldwesafeguardourlegitimateinterests?

TheFundamentalDriversBehindtheEmergenceofConsumerLaw

CaseStudy:

Ashoppingmalladvertiseda"clearancesale,"claimingasuitoriginallypricedat?6,999wasnow?699.XiaoLiimmediatelypurchasedone.However,atanothermall,hesawtheexactsamebrandandqualitysuitforonly?399.Feelingdeceived,XiaoLifiledacomplaintagainstthemall,arguingithadviolatedconsumerrights.

ConsumerIssues

□Whatareconsumerissues?

*Broadly:Consumerissuesrefertovarioussocialproblemsarisinginconsumptionlifeoncethesocialeconomyreachesacertainlevelofdevelopment.

*Narrowly:Consumerissuesrefertosituationswhereconsumers'legitimaterightsandinterestsareinfringeduponbybusinessoperatorsduringthepurchaseoruseofconsumergoodsortheacceptanceofconsumerservices.

BackgroundtotheEmergenceofConsumerIssues

1.Consumerissuesareaninevitableproductofsocietyreachingaspecifichistoricalstage,closelylinkedtothedevelopmentofacommodityeconomy.TheSecondSocialDivisionofLaborgraduallyclarifiedthedistinctionbetweenconsumersandnon-consumers,markingtheinceptionofconsumerissues.

2.TheproliferationofconsumerissuesoccurredaftertheThirdSocialDivisionofLabor.Theriseofthemerchantclassgraduallyestablishedproducers,operators,andconsumersasmarketentitieswithindependenteconomicinterests.Undermarketeconomyconditions,conflictsbetweenconsumersandoperatorsbecamefrequentandwidespread.Intransactionswithproducersandoperators,consumers?asdispersedandisolatedindividuals?oftenoccupyaweakerposition.Theirpersonalsafetyandpropertyarevulnerabletoinfringement.Consumerissuesevolvedfromsporadic,isolatedincidentsintoawidespreadsocialproblemaffectingthemajorityofconsumers.

3.Enteringmodernsociety,thedisadvantagedpositionofconsumershasfurtherdeteriorated,exacerbatingconsumerissues.

*Modernlifestyleshavemadehumansurvivalincreasinglydependentoncommodities.

*Thegapintransactionpowerbetweenoperatorsandconsumershasgrownincreasinglydisparate.

*Advancementsinscienceandtechnologyformoderngoodsandserviceshaveincreasedthedifficultyofconsumerjudgment.

*Theexpansionofmarketscopeandmulti-tieredproduction-distributionchainshavemadeconsumerredressmoredifficult.

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heConsumerMovement